Websites for local service businesses
These are the trades we build for most often. Each one has its own rhythm, but they share a need for a fast page that explains the service and makes contact easy.
Looking for a specific trade? Use the guides below — each one explains what belongs on the page, pricing from €599 and common questions.
Guides by trade
Focused pages for the industries we build most often. Open the guide that matches your business.
A good local website is shaped around how customers actually find and choose a service. A salon client browses treatments and prices before booking. Someone with a burst pipe wants a number and a service area in seconds. The descriptions below show how we think about each trade and what usually belongs on the page.
None of this is fixed. Your site is built around how you really work, but these notes give you a sense of the starting point for your industry. If you operate in more than one country, the same structure still applies: clear services, a named area and a simple contact step, with wording adapted to the language your customers use. You can see visual direction for several trades on the portfolio page, and the process page explains how a project runs from first email to finished files.
Website for Cleaning Company
Cleaning firms win work on trust and clarity. The page lists the services, whether regular, deep or move-out cleaning, names the areas covered and makes it simple to request a quote. Clear pricing or a price range cuts down the back-and-forth and helps the right customers reach out.
Website for Beauty Salon
A salon site puts the treatment menu and opening hours up front, with room for real photos of the space. Most visits start on a phone, so the layout is built for small screens, and a clear booking or contact step turns a browse into an appointment.
Website for Nail Salon
For a nail salon, the service list and the styles on offer do most of the selling. The page keeps prices and add-ons easy to scan, shows finished work, and gives the address and hours so a nearby client can decide and book without friction.
Website for Hair Salon
Hair salons need a clear price list for cuts, colour and styling, plus a short introduction to the team. Whether you run one chair or several, the site explains what you do, sets expectations on price and points people to an easy way to book.
Website for Barber Shop
A barber shop site works best when it is quick and direct: services, prices, hours and walk-in policy. Many customers want to know if they can drop in or need to book, so the page answers that plainly and shows where to find you.
Website for Auto Repair Shop
A garage page lists the repairs and servicing on offer and the vehicle types handled, then makes a quote request obvious. The tone stays practical and the contact path is short, because a driver with a problem wants help, not a sales pitch.
Website for Car Detailing Business
Detailing sells on results, so the page lays out packages from a basic wash to a full interior and exterior detail and leaves space for before and after photos. Clear package contents and a simple booking step help customers pick the right level of service.
Website for Physiotherapist
A physiotherapy site needs a calm, clear layout that explains the treatments and the conditions handled. First-visit information and an easy way to book an appointment reassure new patients, while the design keeps the focus on getting in touch rather than on clutter.
Website for Massage Therapist
For a massage therapist, a simple treatment menu with session lengths and prices does the heavy lifting. The page sets a relaxed tone, explains what to expect on a first visit and makes booking a session quick, which is exactly what a busy client wants.
Website for Plumber
A plumber's page is about speed and trust. It lists the jobs and installations covered, names the service area and highlights any emergency availability at the top. When someone has a leak, a clear callout request and a fast-loading page make all the difference.
Website for Electrician
An electrician's site explains the work covered, from repairs and rewiring to installations and safety checks, and states the area served. Clear contact details and any out-of-hours information help customers reach you quickly when something needs sorting safely.
Website for Handyman
Handyman work spans many small jobs, so the page makes the range clear without becoming a wall of text. A tidy list of typical tasks, the area covered and a simple quote request let customers see at a glance whether you can help with their job.
Website for Moving Company
A moving company site reassures people during a stressful time. It lists local and long-distance moves, packing and storage options, and explains how to get a quote for a specific job. Answering the first questions up front builds confidence to make contact.
Website for Tutor
A tutor's page lists the subjects and levels taught, explains how lessons work and whether they are in person or online, and gives a sense of pricing. A clear, friendly layout helps a parent or student decide quickly and reach out about availability.
Website for Local School
A private paid school — language, tutoring, music or another specialist programme — needs a page that sets out what is taught, the age groups or levels, fees and how enrolment works. Practical details like location, schedule and contact make it easy for families to take the next step with confidence.
Website for Restaurant
A restaurant site shows the menu, opening hours, location and how to book a table or order. Photos of dishes and a clear phone button help hungry customers decide quickly on their phone.
Website for Dentist
A small medical or dental office benefits from a calm, clear page that lists services, hours and location, and explains how to book or register. The design keeps important information easy to find and the contact step simple, without unnecessary distractions.
Website for Veterinarian
A vet clinic page needs calm clarity under pressure: services, species treated, opening hours and what to do in an emergency. New patient registration and a fast phone button help worried pet owners decide quickly instead of scrolling through social posts.
Choosing the right size of site for your trade
Not every business needs ten pages on day one. A solo barber or a mobile massage therapist often does well with a single strong page that covers services, prices, hours and contact. A cleaning company with several service types, or a garage that handles many kinds of repair, usually benefits from a Business Website with room for a FAQ and separate service sections. When you want a page for each main service or town you cover, the Local SEO Website Pack is the better fit. We agree the size with you before quoting, so you are not pushed into a larger package than you need.
What these websites have in common
Across every trade on this page, the strongest sites share the same foundations. The details differ, but the structure that turns a visit into a contact is remarkably consistent.
- A headline that states the service and the area in plain words
- A short, honest description of what you offer
- Prices or a price range where it helps the customer decide
- Opening hours and the area you cover
- Space for real photos of your own work
- A simple, obvious way to make contact
- Fast loading and a mobile-first layout
Dedicated landing pages in a larger package
When you need a separate page for each service or town you cover, that fits the Local SEO Website Pack, where a homepage is paired with additional landing pages. A cleaning company might add one page for regular cleaning and another for end-of-tenancy work, or a physiotherapist could have a page per main treatment. Each page targets one topic, which is clearer for customers and easier for search engines to read.
Don't see your exact trade?
If you serve local customers, the same approach almost certainly fits. Send a short request and we will tell you honestly how we would build it.
Start your project